And to some extent the flashlight is incredible for 2009. But it was cheap back then and it's cheap right now. For about 13 bucks you can get an almost identical flashlight. It wasn't and won't ever be used by the military and it's not incredible by any definition of the word, but it's a decent flashlight for 13 bucks.
Or just get a Thrunite Ti4, which I have reviewed and use myself.
UPDATE: I just clicked on an ad that looked like this:
And it took me to an "advertorial" site where it had a photo of the "X800" scam flashlight. They can't even keep the models straight!
At the bottom of the site it says:
I looked at the Tweet stream of one of the reviewers because of this tweet on the flashlight site:
Scrolling down a little, I found this gem:
So, yeah, a guy named Marky Johns blogs under "blog of matt" and the only non-junk tweet I could find talked about Internet marketing.
It seems like their "brightest flashlight ever" claim is based on a sock puppet / shill review.